TDI

TDI engines are incredibly efficient. In fact, in some VW’s you can drive up to 1500 kilometers on a single tank. Our job was to show people the light.

fig 1. Terra Firma

fig 2. An interactive newspaper ad that demonstrates the distance you can travel on a single tank.

fig 3. The legend

fig 4. ...continues.

fig 5. An app that helps you locate deals within 1100 kilometers of your current location.

fig 6. We placed VW branded street signs throughout the city, pointing to popular out-of-town destinations. Included were their relative distances measured in tanks of gas, instead of kilometers.

fig 7. Extreme close-up A

fig 8. Extreme close-up B

fig 9. Very scientific newspaper.