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Think Blue

Most people don’t realize that their fuel consumption can be drastically reduced if they make slight changes to their driving habits and / or make use of Volkswagen’s ridiculously efficient, TDI Clean Diesel technology. So, in the interest of protecting the environment, and people’s wallets, we set out to ask the population to change their paradigm. We asked them to “Think Blue.”

fig 1. Watch the spot

fig 2. Touch-screen displays used at auto shows across Canada

fig 4. Or click here

fig 5. Press kit with purpose