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Golf Drive Until...

What better way to bring “The People’s Car” to the people, than by enlisting their help to make their own Volkswagen ad? We created a Facebook app that enabled the 350,000 plus fan base help select the script, car, cast, music and edit for the final chapter of our campaign.

fig 1. The first TV spot

fig 2. The sequel

fig 3. The threequel

fig 4. Facebook app on the VW Canada page

fig 5. Even more app