This is Red Urban.
This is our craft.
Below you’ll find a smattering of our favourite work. Click an
image to see the full project. Pretty straightforward, right?
Rolling Rock Launch
Rolling Rock doesn’t have to try too hard. It’s just a tasty beer that’s best enjoyed in the company of good friends. A simple reminder that life need not be overly complicated.
Drake General Store
This campaign aims to clear up any confusion surrounding the Drake General Store’s name. Unfortunately for 19th century settlers, it’s not the general store of yore. As the campaign explains, the Drake General Store is more specifically “for the Modern Pioneer.”
GLI Art Heist
First we painted with the Jetta GLI, itself. Then we turned long exposure photos from the TV spot into limited edition prints, and hung them as wild postings across Canada for people to steal. We also used social media to send clues of the remaining prints’ wherabouts. Judging by how fast they disappeared, it’s clear that people still appreciate fine art.
RU Around Town
Just a couple of letters, travelling the globe and having their picture taken.
The 2012 Tiguan is a compact SUV with the engine of a GTI. Meaning it’s safe and fast. Or in other words: responsibly wild.
The 2012 Beetle is truly badass. Naturally, the creative had to follow suit.
To put tiny Fortnight on the map, we created an idea that was not only sexy, but life-saving. We called it Super Sexy CPR.
What better way to bring “The People’s Car” to the people, than by enlisting their help to make their own Volkswagen ad? We created a Facebook app that enabled the 350,000 plus fan base help select the script, car, cast, music and edit for the final chapter of our campaign.
Most people don’t realize that their fuel consumption can be drastically reduced if they make slight changes to their driving habits and / or make use of Volkswagen’s ridiculously efficient, TDI Clean Diesel technology. So, in the interest of protecting the environment, and people’s wallets, we set out to ask the population to change their paradigm. We asked them to “Think Blue.”
We launched a new optometry clinic to feel like anything but.
TDI engines are incredibly efficient. In fact, in some VW’s you can drive up to 1500 kilometers on a single tank. Our job was to show people the light.
Ontario’s Own is a local producer of delicious prepared sauces and preserves. But to stand out in the crowd, Ontario’s Own had to evolve from a food company into a credible leader of the local food movement.
Break A Leg
We made breakfast and then turned it into a movie poster for this short film that played at a bunch of film festivals, including the Milano Film Festival in Italy and the Worldwide Short Film Festival in Toronto.
2011 Jetta Launch
The 2011 Volkswagen Jetta is more than just the expected update of last year’s model. It’s a complete and total redesign. From the size to the shape to the price – nothing is as it was.
2010 Golf Sunday Drive
As the Wikipedia entry reads, "The use of the automobile for the Sunday drive began in the 1920's and 1930's. The idea was that the automobile was not used for commuting or errands, but for pleasure." What happened to that idea? When did we stop enjoying the drive?
Front to back, we completely redesigned Volkswagen's website. Ain't it ehrfürchtige?