This is Red Urban.
This is our craft.
Below you’ll find a smattering of our favourite work. Click an
image to see the full project. Pretty straightforward, right?
The Beetle 3-track
When you think of the Beetle, you think of three-in-one interactive music videos, right? No? Well, now you will.
How do you get people to donate to the fight against animal cancer? How about a "We Are The World" style video with singing dogs. Seriously.
It’s not every day you come across a 1955 Beetle that has driven around the world 3 times, through several owners, and is still driving today. But when you do, you better make an interactive documentary about it. Actually maybe you shouldn’t, because we already did, and it’s called Once More, The Story of VIN 903847.
2014 Golf GTD
What do ice cream cones, beer bellies, pizza, bubble gum and pregnant women have in common? They’re all in our latest spots for Volkswagen Germany, and they don’t mix well with the powerful acceleration of the new Golf GTD.
Ladies and Gentlemen, for your viewing enjoyment, we present the spectacularly low price of the 2013 Jetta, and the unbelievable performance of its cousin, the Jetta Turbocharged Hybrid.
Rolling Rock Launch
Rolling Rock doesn’t have to try too hard. It’s just a tasty beer that’s best enjoyed in the company of good friends. A simple reminder that life need not be overly complicated.
Alexander Keith's Hop Series
If a beer company ever asks you to help them launch a series of delicious beers, each focused on a different kind of hop, don’t show them anything that looks like this. We already did it with Labatt, and we’ll totally know you’re copying us.
GLI Art Heist
First we painted with the Jetta GLI, itself. Then we turned long exposure photos from the TV spot into limited edition prints, and hung them as wild postings across Canada for people to steal. We also used social media to send clues of the remaining prints’ wherabouts. Judging by how fast they disappeared, it’s clear that people still appreciate fine art.
The 2012 Beetle is truly badass. Naturally, the creative had to follow suit.
To put tiny Fortnight on the map, we created an idea that was not only sexy, but life-saving. We called it Super Sexy CPR.
What better way to bring “The People’s Car” to the people, than by enlisting their help to make their own Volkswagen ad? We created a Facebook app that enabled the 350,000 plus fan base help select the script, car, cast, music and edit for the final chapter of our campaign.